With a focus on Generation Z and Millenial demographics, Pursuit Communications is focused on delivering a comprehensive digital​ campaign. Through our focus group and dietary surveys, we found there was an opportunity for milk from peas to emerge in the growing plant-based milk market.
 

We believe the facts speak for themselves when it comes to choosing milk from peas. Its high nutritional value and sustainability efforts are two premiere reasons why young adults are interested in the product. In effect, we equip consumers with relevant information and provide reasons for outsider questions like  "why do you drink milk from peas?" When someone can justify a purchase with a story, that's a branding win. For that reason, Pursuit Communications is a group of storytellers.